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Kotler, Philip 1931-

Marketing management : analysis, planning, and control Philip Kotler - 3rd ed. - London Prentice Hall International cop. 1976 - 529 páginas ilustraciones 26 cm - Prentice-Hall series in marketing .

Donación

ISBN: 0135579597

Subjects--Topical Terms:
Gestión de marketing

LC Class. No.: HF5415.13 / .K684 1976