| 000 | 01897cam a2200457 c 4500 | ||
|---|---|---|---|
| 001 | 101 | ||
| 003 | ES-OrUEC | ||
| 005 | 20180807135148.0 | ||
| 008 | 121105s1993 sp 000 0 spa d | ||
| 017 | _aB.31056-1993 | ||
| 020 | _a8425506824 (T.I) | ||
| 020 | _a8425506824 (T.II) | ||
| 040 | _aES-MaUEC | ||
| 050 | 4 |
_aHF5823 _b.A2518 1993 |
|
| 100 | 1 |
_aAaker, David A. _d1938- _0BNE19900451594 _9216 |
|
| 245 | 1 | 0 |
_aManagement de la publicidad : _bperspectivas prácticas _cDavid A.Aaker, John G.Myers |
| 250 | _a4a. ed | ||
| 260 |
_aBarcelona _bHispano Europea _c1993 |
||
| 300 |
_a2 v. _c21 cm |
||
| 336 |
_aTexto (visual) _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 942 |
_2lcc _cMSA |
||
| 984 | _aAdvertising Management : Practical Perpectives | ||
| 901 | _ai8425506824 | ||
| 950 | 0 | 4 | _xGestión |
| 650 | 7 |
_aPublicidad _2embne _91615 _0comprobar BNE19900957247 |
|
| 700 | 1 |
_aMyers, John G. _9115 _0comprobar BNE19931512560 |
|
| 700 | 1 |
_aChías, Josep _993 _0comprobar BNE19924743266 |
|
| 700 | 1 |
_aÁlvarez del Blanco, Roberto _95 _0comprobar BNE19931512582 |
|
| 907 |
_a.b11968643 _b10-11-17 _c05-11-12 |
||
| 998 |
_ac _b05-01-12 _cm _da _eh _fspa _gsp _h0 |
||
| 945 |
_aHF5823 .A2518 1993 _cT. II _g0 _ii11026042 _j0 _lcsg _nEjemplar donado por la Biblioteca CRAI Dulce Chacón _o- _pEUR0.00 _q- _r- _so _t150 _u0 _v0 _w0 _x0 _y.i11026042 _z05-11-12 |
||
| 945 |
_aHF5823 .A2518 1993 _cT. I _g0 _ii11026030 _j0 _lcsg _nEjemplar donado por la Biblioteca CRAI Dulce Chacón _o- _pEUR0.00 _q- _r- _so _t150 _u0 _v0 _w0 _x0 _y.i11026030 _z05-11-12 |
||
| 999 |
_c101 _d101 |
||