| 000 | 00932nam a2200289 i 4500 | ||
|---|---|---|---|
| 999 |
_c1071 _d1071 |
||
| 001 | 1071 | ||
| 003 | ES-OrUEC | ||
| 005 | 20221024132710.0 | ||
| 007 | ta | ||
| 008 | 190110s2020 njua fr 001 0 eng d | ||
| 020 | _a9781292314969 | ||
| 040 |
_aUNAV _bspa _d ES-OrUEC |
||
| 050 | 4 |
_aHD69.B7 _bK45 2020 |
|
| 100 | 1 |
_aKeller, Kevin Lane _d1956- _eautor _9508664 |
|
| 245 | 1 | 0 |
_aStrategic Brand Management : _bBuilding, Measuring and Managing Brand Equity _cKevin Lane keller, Vanitha Swaminathan |
| 250 | _afifth edition, global edition | ||
| 264 | 1 |
_aHarlow, United Kingdom _bPearson _c2020 |
|
| 264 | 4 | _c2020 | |
| 300 |
_a621 páginas _bilustraciones _c28 cm |
||
| 336 |
_2rdacontent _aTexto _btxt |
||
| 337 |
_2rdamedia _asin mediación _bn |
||
| 338 |
_2rdacarrier _avolumen _bnc |
||
| 650 | 7 |
_aMarcas (Marketing) _9508697 _2embne |
|
| 700 | 1 |
_aSwaminathan, Vanitha _eautor _9508672 |
|
| 942 | _2lcc | ||
| 998 |
_b10/2022 _da _ee _zSI |
||