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Strategic Brand Management : Building, Measuring and Managing Brand Equity

Keller, Kevin Lane 1956-

Strategic Brand Management : Building, Measuring and Managing Brand Equity Kevin Lane keller, Vanitha Swaminathan - fifth edition, global edition - 621 páginas ilustraciones 28 cm

ISBN: 9781292314969

Subjects--Topical Terms:
Marcas (Marketing)

LC Class. No.: HD69.B7 / K45 2020

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Strategic Brand Management : Building, Measuring and Managing Brand Equity

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