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Strategic Brand Management : Building, Measuring and Managing Brand Equity / Kevin Lane keller, Vanitha Swaminathan

By: Keller, Kevin Lane, (1956-), autor.
Contributor(s): Swaminathan, Vanitha, autor.
Publisher: Harlow, United Kingdom : Pearson, 2020Copyright date: 2020Edition: fifth edition, global edition.Description: 621 páginas : ilustraciones; 28 cm.ISBN: 9781292314969.Subject: Marcas (Marketing)
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO7 LIBRO7 La Orotava Colección general (La Orotava) Ciencias Sociales HD69.B7 K45 2020 (Browse shelf(Opens below)) Available 9410019626
LIBRO3 LIBRO3 La Orotava Colección general (La Orotava) Ciencias Sociales HD69.B7 K45 2020 (Browse shelf(Opens below)) Available 9410019617
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