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Branding : How to Determine Your Brand and Channel Your Marketing Efforts Correctly / Daniel Peterson, Michael K. Freeman

by Peterson, Daniel G, autor | Freeman, Michael K, autor.

Material type: articlePrinted books Publisher: Saarbrücken, Germany : AV Akademikerverlag, 2012Items
Location Call no. Status Vol info Loan type
Colección general (La Orotava) HF5415.1255 .P48 2012 available
Colección general (La Orotava) HF5415.1255 .P48 2012 available

Strategic Brand Management : Building, Measuring and Managing Brand Equity / Kevin Lane keller, Vanitha Swaminathan

by Keller, Kevin Lane, (1956-), autor | Swaminathan, Vanitha, autor.

Edition: fifth edition, global editionMaterial type: articlePrinted books Publisher: Harlow, United Kingdom : Pearson, 2020Copyright date: 2020Items
Location Call no. Status Vol info Loan type
Colección general (La Orotava) HD69.B7 K45 2020 available
Colección general (La Orotava) HD69.B7 K45 2020 available

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