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Strategic Brand Management : Building, Measuring and Managing Brand Equity / Kevin Lane keller, Vanitha Swaminathan

By: Keller, Kevin Lane, (1956-), autor.
Contributor(s): Swaminathan, Vanitha, autor.
Publisher: Harlow, United Kingdom : Pearson, 2020Copyright date: 2020Edition: fifth edition, global edition.Description: 621 páginas : ilustraciones; 28 cm.ISBN: 9781292314969.Subject: Marcas (Marketing)
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